The Truth About Bottled Water



Bottled water is one of the greatest marketing scams of the modern age. Take PepsiCo’s Aquafina brand, for example. Just by including a picture of mountains on the label, we are led to believe that this water originates from a natural drinking source. It’s essentially the same tactic that is used by several companies who bottle and sell water to the masses, as well as by food manufacturers who wish us to believe their products are ‘natural.’

Pepsico recently admitted that Aquafina is really just tap water, so ask yourself, why do we pay 2,000x the price of tap for it?

Nestle’s Pure Life and Coca-Cola’s Dasani, the world’s largest corporate water brands, are also guilty of this kind of willful misdirection. Three years ago, Coca-Cola admitted that Dasani is just filtered tap water.

In 2007, Corporate Accountability International, based in Boston, pressured the U.S. manufacturer of Aquafina bottled water to make it clear that the drink is made with treated tap water. They said that PepsiCo was guilty of misleading marketing practices used to “turn water from a natural resource into a pricey consumer item.”

   1. Bottled Water is More Expensive Than Tap Water

According to Business Insider, the bottled water industry “grossed a total of $11.8 billion on 9.7 billion gallons (of water) in 2012, making bottled water about $1.22/gallon nationwide and 300x the cost of a gallon of tap water. If we take into account the fact that almost 2/3 of all bottled water sales are single 16.90z (500mL) bottles, though, this cost is much, much higher: about $7.50 per gallon, according to the American Water Works Association. That’s almost 2,000x the cost of a gallon of tap water and twice the cost of a gallon of regular gasoline.”

The article goes on to mention several other shocking statistics, like the fact that bottled water consumption and sales have increased approximately 350% respectively since the tracking of the dollar amounts in 1991. In that year alone, Americans spent $2.5 billion on 2.4 billion gallons (about $1.07/gallon).

The plastic bottles of water we buy every week in the United States alone could circle the globe five times. That’s not a comfortable thought, and it should have us questioning our activities on the planet, and whether or not the convenience is worth the cost in ecological damage.

2Potentially Harmful Chemicals In Bottled Water 

Truth is, it takes a lot of oil to make plastic bottles. The amount of oil it takes to make plastic water bottles in the United States alone could fuel approximately one million cars and light trucks for a year. (source)

Not long ago, German researchers discovered endocrine disrupting chemicals (EDCs), that could adversely affect development and reproduction, to be contained in 18 popular name brand bottled water products. Of the 24,520 suspect chemicals found to be present in bottled water, the one that showed consistent results and illustrated anti-androgenic and anti-estrogenic activity was di(2-ethylhexyl) fumarate (DEHF). Endocrine disruptors are chemicals that can interfere with the hormone system; they can cause cancerous tumors, birth defects, cardiovascular disorders, metabolic disorders, and, as mentioned earlier, other developmental disorders.

“An increasing number of in vitro studies reports the presence of EDCs in bottled water [12][13][14][15][17]. With previous studies focusing on estrogenicity, the present work provides evidence for an additional contamination with steroid receptor antagonists. Using an optimized extraction procedure, we detected antiestrogens and antiandrogens in the majority of analyzed bottled water products. Moreover, the antagonist activity was very potent. An equivalent of 3.75 mL bottled water inhibited estrogen and androgen receptor by up to 60 and 90%, respectively. . . . From a broader perspective, bottled water from six different countries has been found to contain estrogenic [12][13][14][15][17], antiestrogenic, and antiandrogenic (this study), as well as androgenic, progestagenic, and glucocorticoid-like chemicals [16]. This demonstrates that a popular beverage is contaminated with diverse-acting EDCs.” (source)

Researchers used spectrometric simulation to narrow down their findings to DEHF as the only possible EDC giving rise to harmful activity. DEHF is also known as an anti-estrogenic compound, which means that another unidentified EDC must be present in the samples that showed anti-androgenic activity

3. Bottled Water Could Potentially Be of Lower Quality Than Tap Water

Not long ago the city of Cleveland conducted a test on the Fiji Water brand and discovered that their water actually contained traces of arsenic, while the city’s own water supply did not.

How is this possible?

“Bottled water manufacturers are not required to disclose as much information as municipal water utilities because of gaps in federal oversight authority, according to reports released yesterday by government auditors. Bottom line: The Food and Drug Administration oversees bottled water, and U.S. EPA is in charge of tap water. FDA lacks the regulatory authority of EPA, John Stephenson of the Government Accountability Office told a House panel.”  – Sarah Goodman of the New York Times

The list is a long one, and it’s pretty ridiculous when you think about the fact that there are almost one billion people on this planet who do not have access to clean drinking water. More frustrating still is the reality that it doesn’t need to be this way. Children are dying by the minute from waterborne diseases and we have spent billions of dollars trying to vaccinate these populations, yet the same level of effort is not being made to provide clean drinking water to various communities around the world.




Colette w220px-Jacques_Humbert_-_Coletteas 67 years old at the fall of France, and remained in Paris, in her apartment in the Palais Royal. Her husband Maurice Goudeket, a Jew, was arrested by the Gestapo in December 1941, and although he was released after a few months through the intervention of the French wife of the German ambassador, Colette lived through the rest of the war years with the anxiety of a possible second arrest. During the Occupation she produced two volumes of memoirs, Journal à rebours (1941) and De ma fenêtre (1942 – the two issued in English in 1975 as Looking Backwards).

In 1944 she published what became perhaps her most famous work, Gigi, telling the story of sixteen year old Gilberte (“Gigi”) Alvar. Born into a family of demimondaines, Gigi is being trained as a courtesan to captivate a wealthy lover, but breaks with tradition by marrying him instead  In 1949 it was made into a French film starring Danièle Delorme and Gaby Morlay, then in 1951 adapted for the stage with the then-unknown Audrey Hepburn in the title role, picked by Colette personally; the 1958 Hollywood musical, starring Leslie Caron and Louis Jourdan, with a screenplay by Alan Jay Lerner and a score by Lerner and Frederick Loewe, won the Academy Award for Best Picture.

In the postwar years, she became a famous public figure, crippled by arthritis and cared for by Goudeket who supervised the preparation of her collected works, or Oeuvres completes (1948-1950). She continued to write during these years, bringing out L’Etoile vesper (1944) and Le fanal bleu (1949), in which she reflected on the problems of a writer whose inspiration is primarily autobiographical. On her death on August 3, 1954, she was refused a religious funeral by the Catholic Church on account of her divorces, but was given a state funeral, the first French woman of letters to be granted this honour, and interred in Père-Lachaise cemetery.



She was named for her mother, Sidonie, so she went by Gabri. She grew up in the countryside, exploring the woods and hills around her home, making friends with animals. She wore wooden clogs to school and carried a metal box of coals to keep warm. She ate simple food, but she delighted in more gourmet meals. She wrote: “Where did I get my violent passion for rustic wedding-breakfasts? What ancestor bequeathed to me, via my frugal parents, a positively religious fervor for stewed rabbit, leg of mutton with garlic, soft-boiled eggs in red wine, all served between barn walls draped with buff sheets decorated with branches of red June roses?”

c8bca86c55594ec20d9c7ffdd8e6145dColette grew into a beautiful young woman. She was strong and athletic, and she always wore her hair in a long red braid. She was witty, forward, and down-to-earth. The Parisian gentleman Henry Gauthier-Villars spent quite a bit of time with Colette’s family, and when she was 20, he asked her to marry him. Gauthier-Villars was attractive, sophisticated, and a well-known writer. He went by “Willy” – it was one of his pseudonyms – and he is the one who changed his new wife’s name from “Gabri” to “Colette.”

Colette said later: “My God! How young I was and how I loved that man!” But their marriage was tense from the start – Willy didn’t earn much writing witty newspaper columns, and Colette earned nothing and on top of that wasn’t much of a housekeeper. Willy also earned money by employing hacks to write books for him, which he published under his own name. It occurred to him that since his new wife was such a good storyteller, he might as well get her to help pay the bills. So Colette wrote four novels based on her life as a girl growing up in the French countryside, but they were all published under the name “Willy”: Claudine à l’école (1900, Claudine at School); Claudine à Paris (1901, Claudine in Paris); Claudine en ménage (1902, Claudine Married); and Claudine s’en va (1903, Claudine and Annie ). They were hugely successful, in large part due to Willy’s talent at self-promotion.

Colette felt like a forced laborer – sometimes her husband locked her up in a room and demanded a certain number of pages before he would let her out. But the books helped the couple financially, and she capitalized on their success. After Claudine was made into a play, it became a cultural sensation – the name Claudine was given to pastries, soap, cigarettes, and ice cream. Colette took mime classes, and installed a trapeze and parallel bars above her apartment. She was friends with everyone from Marcel Proust to cabaret dancers. She later dramatized the scene in which she met the young Proust: “He contemplated me with his long-lashed, caressing eyes and murmured, for the two of us: ‘Ah, yours is the daydream of the child Narcissus; it’s his soul, filled with sensuality and bitterness …’ ‘Monsieur,’ I tell him firmly, ‘you’re delirious. My soul is filled with nothing but red beans and bacon rinds.'”

Eventually, she left Willy and joined the theater. She was an actress, a dancer, and a mime. She caused and uproar when she and her lover, a woman named Missy, acted out a scene at the Moulin-Rouge in which Colette was a mummy and Missy was an archaeologist who stripped her of her bandages and then kissed her. She married the editor of the newspaper Le Matin, then had an affair with her stepson, which she dramatized in her novel Chéri (1920) – although she toned it down by making the main characters an older woman and a young, inexperienced man. She wrote 50 novels, including Gigi (1944), which was made into a Broadway play and a film.

Colette died in 1954, and she was the first woman in the history of France to be given a state funeral – although she was denied a Catholic burial. There were 2,500 guests invited to the funeral, and 6,000 more turned up to visit her casket and cover it in flowers. The French flag was laid on her coffin, along with wreaths sent by everyone from the French government to the Queen of Belgium to her fellow performers from the music hall.

When a friend needed help starting a business, Colette wrote to her: “How many times have I been ready to tell you: make use of me … my physical solidity, my good head, which isn’t crazy, my desire for work, my good old bourgeois work ethic, which compels me to succeed at whatever task is entrusted to me.”

She said, “To be astonished is one of the surest ways of not growing old too quickly.”




One dead, seven arrested amid refuge occupation

By The Associated Press 
Ammon Bundy and brother Ryan were arrested during a traffic stop along U.S. 395 in Oregon on Tuesday.

   GetContent.aspThe FBI and Oregon State Police on Tuesday arrested the leaders of an armed group that has occupied a national wildlife refuge for the past three weeks, conducting a traffic stop that prompted gunfire    — and one death — along a highway through the frozen high country.    Militant leader Ammon Bundy and his followers were reportedly heading to a community meeting at the senior center in John Day, a Grant County town about 70 miles north of Burns, to address local residents to discuss their views on federal management of public lands.    The Oregonian newspaper reported several hundred people had gathered at the John Day Senior Center on Tuesday evening and were told the “guest speakers” would not be appearing.    In a statement, the FBI and Oregon State Police said agents had made seven arrests: Bundy, 40; his brother Ryan Bundy, 43; Brian Cavalier, 44; Shawna Cox, 59; and Ryan Payne, 32, during a traffic stop Tuesday afternoon on U.S. 395. Authorities said two others — Joseph Donald O’Shaughnessy, 45, and Peter Santilli, 50 — were arrested separately in Burns.    Oregon State Police confirmed that its troopers were involved in the traffic-stop shooting, though neither agency released details about what started it. One of those arrested, described only as a man, suffered non-life-threatening wounds and was treated at a hospital, the agencies said. Another man “who was a subject of a federal probable cause arrest” was killed, they said. The agencies said they would not release further information about the death pending identification by the medical examiner.    Ammon Bundy’s group, which has included people from as far away as Arizona and Michigan, seized the headquartersof the Malheur National Wildlife Refuge on Jan. 2 as part of a long-running dispute over public lands in the West.    Law enforcement officers converged on the wildlife refuge after the arrests and were expected to remain at the site throughout the night; it was unclear how many people, if any, remained in the buildings.    The confrontation came amid increasing calls for law enforcement to take action against Bundy for the illegal occupation of the wildlife refuge. Many residents of Harney County, where the refuge is located, have been among those demanding that Bundy leave. Many sympathize with his criticism of federal land management policies of public lands but opposed the refuge takeover.    The Bundys are the sons of Nevada rancher Cliven Bundy, who was involved in a high-profile 2014 standoff with the government over grazing rights.    The FBI said the people arrested Tuesday face a federal felony charge of conspiracy to impede officers of the United States from discharging their official duties through the use of force, intimidation or threats.



According to “Carl Jung was one of the creators of modern depth psychology, which seeks to facilitate a conversation with the unconscious energies which move through each of us. He contributed many ideas which continue to inform contemporary life: complex, archetype, persona, shadow, anima and animus, personality typology, dream interpretation, individuation, and many other ideas. He had a deep appreciation of our creative life and considered spirituality a central part of the human journey.”

1.”One does not become enlightened by imagining figures of light but by making the darkness conscious.”

2. “Don’t hold on to someone who’s leaving, otherwise you won’t meet the one who’s coming.”

3. “Until you make the unconscious conscious, it will direct your life and you will call it fate.”

4. “Everything that irritates us about others can lead us to an understanding of ourselves.”

5. “The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.”

6. “I am not what happened to me, I am what I choose to become.”

7. “Knowing your own darkness is the best method for dealing with the darknesses of other people.”

8. “If you are a gifted person, it doesn’t mean that you gained something. It means you have something to give back.”

9. “Mistakes are, after all, the foundations of truth, and if a man does not know what a thing is, it is at least an increase in knowledge if he knows what it is not.”

10. “Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.”

11. “People will do anything, no matter how absurd, to avoid facing their own souls.”

12. “Loneliness does not come from having no people around, but from being unable to communicate the things that seem important to oneself, or from holding certain views which others find inadmissible.”

13. “Depression is like a woman in black. If she turns up, don’t shoo her away. Invite her in, offer her a seat, treat her like a guest and listen to what she wants to say.”

14. “A man who has not passed through the inferno of his passions has never overcome them.”

15. “Your perception will become clear only when you can look into your soul.”

16. “I am not what happened to me, I am what I choose to become.”

17. “What you resist, persists.”

18. “A dream is a small hidden door in the deepest and most intimate sanctum of the soul, which opens up to that primeval cosmic night that was the soul, long before there was the conscious ego.”

19. “We may think that we fully control ourselves. However, a friend can easily reveal something about us that we have absolutely no idea about.”

20. “Everything about other people that doesn’t satisfy us helps us to better understand ourselves.”




Dimensions are the building blocks of material existence. This book explores in depth the dual meaning of the title. Beginning with the source in zero dimension to the infinite 1st dimension (the point), to the second dimension of the universal plane, to the third dimension that observes the height and shape of an object in space, to the fourth dimension of spacetime where we view our world … the perception of dimensions creates our material universe
This book questions the very nature of being and existence with fresh logic, penetrating wit, astute observations and perceptive writing.



Take a boy of ten, a pleasant, smudge-faced little boy with dangling arms and freckles spotted rampant on his nose. He is wearing a red and white striped polo shirt––cool enough to eat. Then take a lonely old house on a windswept hill that looks down upon the main street of a small Ohio town like a melancholy illustration from a picture book of horrors. Then add to this an old woman existing in her lonely life by threadbare strands of memory. Lump the scene together. Let is simmer with the passing of time, with clocks that run backwards and a love that ebbs away to pity …


Lessons From Wolf Packs



Cesare Brai’s photo

“A wolf pack: the first 3 are the old or sick, they give the pace to the entire pack. If it was the other way round, they would be left behind, losing contact with the pack. In case of an ambush they would be sacrificed. Then come 5 strong ones, the front line. In the center are the rest of the pack members, then the 5 strongest following. Last is alone, the alpha. He controls everything from the rear. In that position he can see everything, decide the direction. He sees all of the pack. The pack moves according to the elders pace and help each other, watch each other.”




Dimensions are the building blocks of material  existence. This book explores in depth the dual meaning of the title. Beginning with the source in zero dimension to the infinite 1st dimension (the point), to the second dimension of the universal plane, to the third dimension that observes the height and shape of an object in space, to the fourth dimension of spacetime where we view our world … the perception of dimensions creates our material universe

This book questions the very nature of being and existence with fresh logic, penetrating wit, astute observations and perceptive writing.



Viktor Orban’s government is seeking broad powers to deal with ‘terror threat situations’ in Hungary. Photograph: Jure Makovec/AFP/Getty Images


Hundreds of people have rallied in Budapest against government plans to bring in anti-terror measures including restrictions on the internet and curfews.

“The plan would put an end to democracy once and for all,” protest organiser Lajos Bokros told the crowd of hundreds in front of the Hungarian parliament.

According to a draft leaked to the media, the government wants to amend the constitution by creating a new category of emergency – “terror threat situation” – that if declared would enable it to issue decrees, suspend certain laws and modify others.

Among some 30 proposed changes are controls on the internet, deployment of the army domestically, closing of borders and the imposition of curfews in areas affected by a terrorist threat.

Critics including several opposition parties and rights groups say a vaguely defined “terror threat” could allow the government to clamp down on civil liberties.

“It’s happened in our history before and we’re afraid it will happen again – that at any given time the government can allow itself to restrict our rights,” said Gyorgy Magyar, a lawyer who spoke at the rally.

The proposals will be debated in parliament next month, according to Gergely Gulyas, a lawmaker with prime minister Viktor Orban’s ruling rightwing Fidesz party.

In a newspaper interview Gulyas said talks with opposition parties were continuing and dismissed accusations that Fidesz wanted to seize “full powers”.

“The government’s duty is to protect citizens from terrorism,” he said.

Since coming to power in 2010 Orban’s government has often been accused of dismantling democratic checks and balances.

After losing a parliamentary supermajority in February 2015 it needs the support of at least some opposition lawmakers to pass constitutional amendments.

OUR TOWN, Thornton Wilder


Friday, Jan. 22, 2016

It was on this day in 1938 that Thornton Wilder’s (books by this author) play Our Town was premiered at the McCarter Theatre in Princeton, New JerseyOur Town is about the fictional town of Grover’s Corners, New Hampshire. In the first act, Emily Webb and George Gibbs are children together; in the second act, they marry; in the third, Emily has died in childbirth, and is looking back from beyond the grave with other dead citizens of Grover’s Corners, and she decides to revisit the happiest day of her life, her 12th birthday.

Wilder had trouble writing the third act, but when he finally found inspiration, it came fast. He was in Zurich, entertaining a friend (and probably lover) named Samuel Steward. Steward wrote later: “He insisted we stay up until dawn to hear the bells of Zurich, as Max Beerbohm has described them. That was in my drinking days and I kept going into every café we passed. My feet were getting so wet and so was I, and I kept hollering for an umbrella. When daylight came I went home to dry out and fell into bed and slept all day, but Thornton went to his hotel and wrote the last act of Our Town, which begins with the graveyard scene with the umbrellas. He confessed later that he had ‘struck a match on me,’ and that the graveyard umbrella scene came from my complaining about my walk in the wet.”

UnknownOur Town was revolutionary for its time because Wilder decided not to use any scenery and almost no props. He thought that they got in the way of seeing the play as truly universal, and he wanted his play to be more like the great Greek tragedies. So he got rid of the excess visuals and he added the group of the dead people of Grover’s Corners, who commented much like a Greek chorus.

From Princeton, the play moved to Boston, where it was a flop. The Boston critics gave it poor reviews, it played to half-empty houses, and some audience members walked out, including the wife of the governor of Massachusetts. But two New York theater critics, Brooks Atkinson and Alexander Woollcott, convinced the director and producer to give it another try and bring the show to New York. It did much better there, although some people found it inspiring and others depressing. But Our Town won the 1938 Pulitzer Prize for drama, and it is now estimated that, on average, Our Town is performed at least once every night somewhere in the world.